The Chicken Bar is a new fast food brand, the brain child of both by Chef Max Levy of Okra and Micheal Chan of Honbo, the Chicken Bar aims to become a “beacon” in the heart of Central Hong Kong’s nightlife and F&B District, becoming a choice go-to option as a hunger buster for people looking for a fried chicken meal before, during, and after their party destination. The Chicken Bar is aims to feed the general public during lunch searching for authentic and unique Fried Chicken. The space hark backs to Vintage Americana of the 70’s and 80’s and early 90’s, when fast food spaces were fun, bright, playful, and a place to socialise.
American Fast Food took hold in the 70s and 80s as THE social space to hang out in every suburban American City and Town. Before the advent of the Casual Dining space (like Applebee’s and Chili’s) and coffee shop (like Starbucks, Barnes and Noble, or Border’s) of the 90s, the stand alone fast food space or food court within a shopping mall, were viable places to go if one weren’t to eat lunches or dinners at home. These spaces were bright, warm, and bold, as well as playful. Unusually enough the colour and material trends of that time period were narrow, sticking to reds, yellows, oranges, browns, and timbers rather than the cooler tones- perhaps it was fashion or a way to make a space livelier, brighter, and diners hungrier- after all there is a scientific correlation with bright colours and appetite!
We imagined a space mixed with warmth, colour, grid-work, textures, and neon lighting, all “vibing” coherently. With the use of bold colours and materials, giving the space a bright and fun atmosphere with a sense of nostalgia and “deja vu” to the past.